Every retainer follows the same five phases. It's numbered because the order matters — content built on a broken technical foundation is money burned.
Audit & alignment
A full audit across 7 dimensions — technical, on-page, content, schema, performance, images, AI-readiness — scored 0–100, with a 12-month target. We tell you what's broken, what it costs, and what we'd skip.
Keyword strategy — you approve it
Three keyword tiers mapped to your actual services and margins. Nothing gets built until you've signed off on the strategy. Your business, your call.
Roadmap: foundation first
Technical fixes before content, content before authority. Crawlability, page speed, schema, indexation — the unglamorous work that decides whether anything else works.
Monthly execution
Priority-based, not a fixed checklist. Location pages, service pages, content clusters, E-E-A-T signals, llms.txt, Business Profile — whatever moves your number most this month.
Reporting with receipts
Work completed line-by-line, keyword movement, Search Console data, and next month's plan. You will never receive a vague summary.
