Two posts a week, every Tuesday and Thursday, each one 1,100–2,400 words, each one read by a human editor before it publishes. The cadence is automated. The judgment is not.
Editorial strategy tied to keyword tiers
Every post maps to a keyword tier you approved in the SEO strategy. No "10 blog ideas for spring." If a topic doesn't serve a query your customers actually ask, it doesn't get written.
Long-form drafting, 1,100–2,400 words
Long enough to actually answer the question, short enough that every section earns its place. Word count is an output of the topic, not a quota.
Human review and E-E-A-T check
An editor reads every piece: facts checked, claims sourced, a real named author on the byline. Nothing publishes without passing brand and quality gates.
Schema and internal linking on every post
Article, FAQPage, Product, or TechArticle JSON-LD — whichever the piece calls for. We name the schema types because we actually ship them. Plus internal links that route authority where it belongs.
Publish Tuesday/Thursday, then measure
Posts go live on cadence, get indexed, and show up in your monthly report with Search Console data attached — what ranked, what got cited, what to build next.
Built for citation
Written for humans and the AI engines they ask
AI Overviews, ChatGPT, and Perplexity cite pages that answer a question cleanly and carry structured data machines can read. Every post is built to be quotable at the passage level — because a citation is the new click.
Multilingual, natively
English and Spanish, produced — not translated
We write Spanish-language content natively for clients serving Spanish-speaking markets, and we've shipped a Hebrew-first site migration. Bilingual isn't a checkbox here.